Customer churn rate is a measurement of how often new customers try a product or service and then stop using it. It is most useful in all types of subscription services - telecoms, internet operators, electricity suppliers or insurances. The churn rate describes how "loyal" our clients are, or how frequently they resign or move to competition.
Every sport discipline has a method to compare skills between athletes. Runners measure time on a lap or a marathon, cyclists use network apps such as Strava. When it comes to climbers they introduce some unique grading systems.
You probably have wondered what are the factors, that differ loyal clients from ones who are short-term? Maybe you have proposed some solutions for customer churn, but you do not know if they would work, or just waste your resources. Do not worry, answer is hidden in you data and we can give you step-by-step solution by analysing you raw data.
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