Artificial intelligence (AI), while playing an increasingly important role in energy trading, and allowing for more efficient and accurate decision-making, has its limitations, such as a lack of context or a propensity for errors related to imperfect input data. As a result, the role of energy trading experts who have the expertise and skills to interpret and correctly use the data is important. In this article, we will discuss the potential of AI to revolutionize the energy trading industry.

Customer churn rate is a measurement of how often new customers try a product or service and then stop using it. It is most useful in all types of subscription services - telecoms, internet operators, electricity suppliers or insurances. The churn rate describes how "loyal" our clients are, or how frequently they resign or move to competition.