In today's post we are going to describe one of the most common uses of data science in business. You have most probably been wondering, for which client it is worth to fight for, or what to change in your offer, to make it more attractive. The answer might be already in your clients' database, we only need to find it. This is a task for data scientists. Read, how we can help to optimize you business.

What do we need to start?

First of all, we need all the possible data. There tend to be quite much information stored in records, that remain not correlated with customer churn. This could be information about clients’ services, types of billing or feedback. It is our job to extract important features only. 

Privacy . We do not expect you to share personal data and will help you with anonymisation. It is common for a dataset to consist of: gender, type of services, type of agreement, type of billing. We do not need personal informations such as surnames or phone numbers.

How is the analysis conducted?

First step is always data clean up and preprocessing. We carefully analyse all examples and report all inconsistencies and unusual data. At this step we can report potential problems with your data collection protocols or make inquiries about anything extraordinary, that we have found.

Next step is to visualize and to search for hidden relations in the dataset. It will uncover all the correlations in data, analyze specific feateres and indicators, which we can describe in a report, presentation or create an online dashboard visualizing them.

Last step consist of making predictive models, that present clients behaviour. Based on analysis we categorize and find patterns clients tend to present. Then we compare it with customer churn to present which patterns are due to increase or decrease it. We believe that continuous correspondence with you would help you understand and discuss if results fit your needs.

Results &  Conclusions

Outcome would be presented in such a way you find the clearest. It could be a raport, presentation, interactive online dashboard. We will also talk with your representative to answer all questions needed to fully understand the process of customer churn and how to successfully decrease it. We also can integrate the models and/or dashboards with your current IT environment. 

You also recieve predictive models, ready to use, which forecast the behaviour of your clients in the future